Furniture Company Appoints Retail Heavyweight
It’s never a great idea to start investing in any market without prior knowledge. This is particularly true in the cryptocurrency market, which is not only a relatively new area of investment, but is also one that involves many risks. In case you’re a fledgling investor and have no idea what cryptocurrencies are in the first place, you can refer to the cryptocurrency 101 guide previously posted here on Oval.
It’s best if you do not go any further until you are reasonably well versed in the crypto universe. Now, if you are familiar with terms like mining, blockchain, and digital coins like Bitcoin and Ethereum, read on. This article is where you can learn how to grow your crypto investment. Aside from selling and trading crypto assets, there are many other interesting ways you can profit off of your investment. For the purpose of uniformity, we’ll take mainly about Bitcoin.
Be a Lender
The cryptocurrency market is slightly similar to the stock market, because investors can also opt to borrow shares (or coins) in order to do margin trading. But unlike in stocks, where stock brokers are the lenders, regular Bitcoin users can also act as lenders in crypto trading. Cryptocurrency is decentralised, and both lender and borrower remain anonymous. Therefore, you have the power to lend your Bitcoin on crypto exchanges like Bitfinex and BitVC, and even offer it at an interest rate and a specified maximum period of lending.
Get Paid For Online Activities
Did you know you can get paid in Bitcoin in exchange for simple online activities like watching videos and listening to the radio? There are several platforms you can register for to start earning your very own Bitcoins. In sites like Floot.gg and Earncrypto, you receive points for streaming videos or completing surveys. Once you reach a certain number of points, you can have them exchanged for Bitcoin. Meanwhile, Bitradio, which gives points for listening to the radio, requires you to sync up your crypto wallet with your account. These activities are ideal for people who spend a lot of time in front of their screens the whole day.
Help People with Queries
Oddly enough, you can also get paid in Bitcoin to answer simple questions posed by people online. Bitfortip allows users to earn coins for answering questions posted on the platform. These questions usually require tips and information, so having a wide knowledge of topics is ideal. The website receives more than a thousand visitors a day, so if you feel like being a good Samaritan everyday, then this is a great way to grow your Bitcoin stash.
Why grow your Bitcoin investment?
Coin Desk illustrates the cryptocurrency market’s continuing volatility, which tells us that relying on trading alone can be risky business. Losses are unavoidable, so it would be smart to find alternative methods of earning Bitcoin. Many online merchants are already accepting crypto payments, so growing your investment is not a useless goal.
There are several benefits you can enjoy when making Bitcoin transactions, which are what gave rise to Bitcoin-based businesses in the first place. Nowhere is this more apparent than in the world of online gaming sites, where users are generally anxious about making transactions. Cryptocurrency casinos address this concern by providing anonymity and security, thanks to the blockchain technology that it is based on. For those who are worried about making online transactions in general, using Bitcoin or any other cryptocurrency seems sensible. There is also no middleman involved when making payments, thus allowing users to enjoy direct transactions. These same benefits can be felt in a slew of other Bitcoin and blockchain-based transactions, from real estate to and gold trading, down to ordering pizza or sending gift cards.
While cryptocurrency casinos can reward users, they do have the similar risks as cryptocurrency trading. Such activities can give you a large amount of Bitcoin in a short amount of time, but only if you’re lucky. If you want to stick to the safer side, opt for activities like those mentioned above.
While it may be long before we reach universal acceptance for Bitcoin, we can still revel in the fact that many merchants are opening up cryptocurrency options. So if you’re looking for a good reason to grow your investment, you can definitely rely on that fact.
How to Increase Your ROI Through scientific SEM?
If your current search engine marketing (SEM) program only brings in moderate results, then here’s how to revamp your efforts and get on the right track.
Here, you’ll find:
- How to plan out your ROI goals
- Quick tips for optimizing your site
- Ways to identify your “money keywords”
- Why conversion tracking is key
Would you describe your SEM results using words like “OK” or “decent?” Then it might be time to start thinking differently about your strategy to make the most of your marketing dollars.
Maybe you, like most companies, bid for ad placement based on your position goals. You know the traffic you can expect. You could even go so far as to multiply your expected traffic by your conversion rate to get an anticipated return on investment (ROI).
While this is a standard practice, we’re going to be honest: You can do better.
Rather than plan your expected SEM ROI after setting up your campaign, it should be the driving force in how you plan your strategy. After all, if your end results are the reason for all your work, then it’s logical that they should be behind the strategy, right?
If Google’s constant algorithm updates and changes make SEM seem like a puzzle you can’t solve, read on — we’ve got the play by play.
Plan out your ROI goals
For your campaign to be successful, you need a reasonable ROI goal. But, as with many aspects of SEM, it’s not a black-and-white, one-size-fits-all formula. ROI is determined by many different factors. Google offers this particular formula to determine the profit you’ve made from your ads compared to what you’ve spent on those ads:
ROI = (Revenue – Cost of goods sold) / Cost of goods sold
No matter how you’re determining your ROI goal, it’s wise to keep in mind your costs, your revenue-to-cost ratio (including things like pay-per-click spend, display ad clicks, and agency fees, if applicable), and your customer lifetime value (LTV).
Optimize Your Site
Few things can derail a stellar SEM campaign quicker than a poorly designed website or sub-par landing page. That’s why you want to ensure all of your pages are fully optimized before going all-in. Of course, it also helps to add new, high-quality content at a consistent cadence so you continue to build strong SEO.
Ideally, your website:
- loads fast
- is safe and secure (with “https” in your URLs)
- can be easily viewed and navigated on a mobile device
- is optimized with meta descriptions, headings, and page titles
- features a sitemap
You also want to optimize your landing pages so your message is clear and your CTAs lead the prospect to the desired action.
Pro tip: Hubspot has created a Website Grader tool that lets you input your domain to see instant results. This tool measures things like page speed, mobile rendering, SEO, security, and more, with tips on how you can optimize further.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Make sure your conversion tracking is good to go
It may seem obvious that you should set up conversion tracking to effectively draw lines from your ads to things like purchases and form submissions. But time and time again, we see companies that have failed to properly set up conversion tracking, which means they don’t have a firm, accurate handle on how their SEM program is performing.
Conversion tracking not only gives you insight into performance, but it collects valuable data on customer action that you can use to iterate your program down the line. (Google Analytics is arguably the most popular conversion tracking tool, though there are other options you can explore as well.)
If you’re not confident that your tracking and reporting is set up properly, it may be worth reaching out to a marketing agency that can take a look at your accounts and let you know whether or not things are operating as they should be.
Revisit your keywords
Not all keywords are created equal — and some are more effective than others. While you certainly want to invest in a range of keywords, it may be time to revisit the order of importance you currently have in place.
If some keywords have consistently proven unprofitable, for example, you may want to consider dropping them altogether. Think about keywords for each stage of the buyer’s journey, and plan based on the ROI you can expect from each keyword on your list.
You can also look into a range of keywords, from branded and non-branded to long-tail and location-specific. This is another reason why it’s crucial to have proper tracking in place so you can plan accordingly.
5. Structure your SEM campaigns properly
Based on your ROI goals, you can determine the cost per acquisition (CPA) within your budget and that will generate a profit. That way, when you compete for ad spaces strategically, you’ll know when to put more money into an ad and when to withdraw money from another.
Common campaign missteps include not using negative keywords, paying too much per click, and opting for a “set it and forget it” mindset that lets campaigns run on their own. Rather, you want to have a plan to analyze and iterate regularly so you can be sure your campaigns are as optimized as possible for your target audience.
Leverage your “money keywords”
Around here, we refer to the keywords that bring you the required ROI to make the campaign worth your time and expense as “money keywords.” Basically, they’re your SEM program’s best friend when it comes to performance and generating the highest ROI.
Analyzing your keywords and researching which ones have proven to produce the best results for your business will show you which money keywords your brand should leverage.
But it’s not all about clicks. You also want to look at which ones are driving the best LTV as well. It’s worth noting that this data may not be immediately clear — but over time, you’ll start to see the path to real results.
Set up lead scoring
Speaking of LTV, let’s talk about lead scoring. Most digital marketing pros know it’s crucial to stay on top of the value of your inbound leads. With lead scoring in place, you’ll have a quantified system to see the assigned value a lead has and where it should rank compared to other leads.
This is helpful for your sales team to know who to reach out to first, and helps you better understand the connection between keywords, conversions, and your overall SEM program. After all, it’s not about simply driving conversions, but about driving the right conversions.
The takeaway
Whether you’re starting from the ground up or working with a long-time established marketing program, zooming out to take stock of your current efforts is always a worthwhile practice.
Make sure your processes are set up for maximum ROI so you can get the most bang for your buck while giving the competition a run for their money.
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Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Five Ways to Improve your Site’s Ranking
Five Ways to Improve your Site’s Ranking
1. Publish Relevant, Authoritative Content
Quality, authoritative content is the number one driver of your search engine rankings and there is no substitute for great content—this is especially true when doing SEO marketing. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your web writing skills and present yourself as an authority on the topic you are writing about.
Keywords
Identify and target a specific keyword phrase for each authoritative content page on your website. Think about how your reader might search for that specific page with search terms like:
- online masters in engineering management
- what is biomedical engineering?
- title IX education resources
- photographing northern lights
- how to apply for scholarships?
- when is the FAFSA deadline?
- what is the difference between engineering and engineering technology?
Multiple Keyword Phrases
It is very difficult for a webpage to achieve search engine rankings for multiple keyword phrases—unless those phrases are very similar. A single page may be able to rank for both “biomedical engineering jobs” and “biomedical engineering careers”. Ranking for “student affairs” and “dean of students” or “gender discrimination” and “violence reporting procedures” with a single page is unlikely.
If you want to rank for multiple keywords phrases with your website, you will need to make a separate webpage for each keyword phrase you are targeting.
If you want to rank for multiple keywords phrases with your website, you will need to make a separate webpage for each keyword phrase you are targeting.
Placing Keywords
Once your keyword phrase is chosen for a given page, consider these questions:
- Can I use part or all of the keyword phrase in the page URL (by using keywords in folders)?
- Can I use part or all of the keyword phrase in the page title?
- Can I use part or all of the keyword phrase in page headings and subheadings?
Answering yes to these questions can improve your search engine ranking. Be natural and user-friendly, though. For instance, you do not want the word “engineering” to show up three or more times in the URL or have the phrase Northern Lights repeated in the page title and also every heading. Readability and usability still trump search engine optimization.
2. Update Your Content Regularly
You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Audit your content on a set schedule (semesterly for example) and make updates as needed.
Blogging
Writing additional content, rich with keyword phrases, on your departmental news blog can also boost your search engine rankings. Blog posts can even be shorter updates about the specific topics you are targeting. Interlink your related CMS webpages and blog posts when it helps give the reader a better picture or additional information about the topic.
3. Metadata
When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. However, it is important for you to review and update metadata as your site changes over time.
Title Metadata
Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.
For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases.
Description Metadata
Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.
Keyword Metadata
Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”
4. Have a link-worthy site
A webpage which is content-rich, authoritative, unbiased, and helps visitors learn more about what they are interested in is most likely to attract links from other websites, which improves your search engine optimization.
Improve your authority and credibility by adding relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to. Always use descriptive links by linking keywords—it not only improves search engine optimization, but also adds value to your readers, including those with disabilities or who are using screen readers.
5. Use alt tags
Always describe your image and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.
